Search Engine Marketing (SEM)
Rank Above the Fold With Conversion-Focused Ad Strategies
Dominate the above-the-fold (ATF) content of relevant search results and get found by millions of prospects across the web. Begin your search engine marketing campaign today with help from Legal Art Internet Marketing Agency -- your trusted search engine marketing company in the United States.
What is SEM and Why It’s a Great Investment
Outpace the Competition and Grow Your Business
In today’s increasingly competitive digital world, search engines have become an indispensable utility across industries and institutions, including digital marketing, healthcare, education and eCommerce. Search engines are customer service tools that allow online users to locate diverse information on the internet, including news, blog posts and brand offerings, and make informed decisions. Additionally, they serve as a powerful marketing platform for industry players to expand their online reach and increase brand awareness.
What is a Private Limited Company?
Anyone with a website can leverage search engines to promote their products and services and connect with key stakeholders. You have most likely learned about search engines in your search engine optimization (SEO) strategies, but you may not be familiar with their role in search engine marketing.
Ready to start your SEM advertising campaign? Our search engine marketing agency explains the significance of search engines in SEM and how your business can use them to speed up your customers’ buying process. Learn more about search engine advertising and improve your marketing effectiveness in no time!
What Is Search Engine Marketing?
Studies show that approximately 81 percent of consumers perform online research and spend an average of 79 days gathering information about a product or service before making a big purchase. This means the majority of online users have high purchasing intent.
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Search engine advertising is one of the most cost-efficient ways to connect your brand with high-converting customers and increase your revenue. SEM advertising allows you to take advantage of consumers’ online behavior and position your ads precisely when they are looking for your brand offerings and are ready to purchase.
What is a Private Limited Company?
SEM is a pay-per-click (PPC) advertising strategy used to increase the visibility of your website in SERPs and reach customers at every stage of the buying cycle. Our search engine marketing experts bid on keywords to optimize your ad performance, increase your Quality Score and bring more traffic and conversions to your landing pages. Quality Score is a metric used by search engines to determine your paid search ads' quality and relevance. The better you are at meeting your prospects’ needs, the less search engines will charge you for every ad click and conversion.
SEM Services
Keyword Research and Strategy
Find the right keywords and improve your internet search engine marketing campaign. Our paid search agency categorizes your keywords based on search intent, value, search volume and specificity of your brand offerings. We also perform competitor benchmarking to expand your keyword list and identify keyword themes that support your target customers’ click behavior.
Amazon PPC
Get maximum visibility and impressions with Amazon sponsored ads. Our search engine marketing consultants optimize your Amazon PPC keyword strategy, adjust bids based on ad placements and structure ad campaigns depending on product performance. We experiment with various campaign parameters and monitor your advertising cost of sale (ACoS), ad performance and sales to develop Amazon PPC strategies that bring in new buyers and drive more sales for your brand.
Video Advertising
Studies show that approximately 72 percent of consumers prefer video content over text when learning about a product or service. Maximize our YouTube marketing services to drive awareness, engagement and conversions to your brand. Our YouTube video marketing company includes keyword-rich titles, descriptions and tags on your ads and focuses on mobile optimization to convey your brand message effectively on any device.
eCommerce Advertising
Partner with our search marketing agency and let us help you create a dynamic eCommerce advertising strategy that fits your budget. Our search marketing experts identify your strong value proposition, determine your profit potential and evaluate your demand curve. Using data and analytics, we create compelling ad copies and maximize targeting options to grow your sales and get quicker results.
Social Media Paid Advertising
Display your ads on popular social media platforms and target specific audience segments that have high purchasing intent. As your trusted search marketing firm, we provide integrated social media paid advertising and YouTube video marketing services to boost your brand exposure and attract more prospects. We launch text-based, image and video ads and leverage social media analytics to track your campaign performance.
Compliances & Disclosure
Convert website traffic into qualified leads with help from Legal Art's professional SEM consultants. Our search marketing experts craft keyword-driven content for your target personas, use robust headlines and CTAs and place unique images that resonate with your ideal customers. We strategically position your landing page elements to create an emotional connection with your page visitors and drive more conversions.
Paid Search Advertising
Statistics show that nearly 41 percent of consumers will click on an ad when presented with relevant, engaging content. Boost your lead generation and acquire immediate results with budget-friendly paid search advertising and YouTube marketing services. We perform thorough keyword research, create ad group segments based on search intent, determine negative keywords, write persuasive ad copies and track your paid search visitors to improve your Quality Score and ad rank
Ads A/B Split Testing
Our search marketing company creates and tests multiple versions of your ads to understand which one produces a positive ROI for your business. From your ad copy and variant designs to your CTA and audience targeting, expect us to test different aspects of your search engine marketing campaign. Schedule a consultation with one of our SEM consultants and let’s talk about your campaign implementation and optimization.
SEM PPC Management
At Legal Art, we are committed to minimizing your overall expenditure and increasing your campaign efficiencies. Our search marketing experts oversee your paid advertising campaigns, from keyword research and analysis and campaign management to ad optimization and analytics assessment. Trust us to provide PPC management services focused on your bottom line.
Bing and Google Ads Management
Dominate major search engines and zoom past the competition with Bing and Google Ads management. We take a multi-channel approach to boost your brand association and leverage numerous conversion opportunities across online platforms. Our search marketing agency analyzes your customers' online behavior, expands your device targeting and adjusts your bid strategies based on campaign performance to claim a higher ad position and acquire better CTRs.
Social Media Paid Advertising
We launch remarketing campaigns to create ongoing reminders of your brand offerings and get more cost-effective results. Our remarketing agency sets up your remarketing codes, targets specific visitor segments and creates relevant ad copies that entice high-value prospects to click through and explore what your brand has to offer. Whether you need help with text-based ads or YouTube video ads, our YouTube marketing company has got you covered.
Compliances & Disclosure
Secure your spot at the top of search results with Legal Art’s website search engine marketing. We optimize your site structure, write unique, engaging content and leverage multiple online platforms to enhance your brand recognition and establish your online authority. Our search marketing company implements SEO and PPC best practices to ensure your brand stays top of mind with your target market.